Trailer Music

As our editing is coming along, we have had to fit sound to the trailer. We have taken inspiration from 'The Gallows', a film with a similar teen target audience. In this trailer the footage is fast paced - like our own - and as creepy, typical horror music would not fit here they have used a remix of 'Smells like Teen Spirit', a song which meet their stereotypical teen audience. We have similarly decided to choose a recognisable but slowed down song, and have chosen 'Don't You (Forget About Me)', iconic to The Breakfast Club. This homage to a classic teen film is exciting for the audience and also adds a creepier tone to the trailer itself as the song is not how it usually would sound, setting the audience on edge. It is a cover, so regarding copyright we have tried to contact the person who has uploaded the cover to the internet to get his permission to use it.

Filming Progress

Our filming has progressed hugely as we have began to figure out ways to overcome our biggest problems. One issue which hindered our filming massively was featuring people who worked, and therefore actors often had conflicting schedules. To fix this problem, we have changed the people in the trailer and are using younger actors who do not work and therefore are more available. Another issue was our location, which looked very effective but was not weather resistant and difficult to get all the equipment to. We have decided instead to use the schools drama studio, with some shots of outside the location to give the appearance the characters are inside when they are not. Due to these changes, we have been able to get footage much easier and have began editing it to fit together.

Little White Lies Magazine

Little White Lies is a London-based film magazine which is distributed internationally by TCOLondon since 2005. It began when lifestyle magazine 'Adrenalin' went bankrupt, and a group of people decided to turn Danny Miller's (a student) degree project into a magazine. The Guardian referred to it as 'the best designed magazine on the shelf'. The publishers (Faber and Faber) also released a book 'What I Love About Movies' which is a collection of responses from various people involved in the industry such as Quentin Tarantino and Ryan Gosling when asked what their favourite thing about films is. The company is fully functioning, with a professional website, instagram page, twitter, youtube and facebook account and an option to subscribe for £29. It is a bi-monthly publication and has a readership of 45,000. The magazine was described as being 'at the vanguard of the independent publishing movement'.
This magazine is much more niche and appeals to an artistic demographic rather than a mainstream one. It features a print / sketch of the main actor featured, and sometimes the title of the film like this one does. This particular magazine front cover features Brad Pitt, however there are a whole host of actors some of who are not as famous or successful as Brad Pitt. There are no taglines or smaller stories on the front cover, which breaks convention of a magazine. There is also no mention of any other film which is inside which again breaks convention of a film magazine, which generally have as many films as possible on the front to attract a large audience. On all the editions there is a white circle at the top with the title and tagline in them, which makes it identifiable to a knowing audience. Within the magazine there are three sections - the lead review, a series of feature articles and a review section. 

Ancillary Task Research

We have began looking at other students ancillary products to get an idea what we will need to produce and the standard it needs to meet. We looked at a magazine front cover which was a level 3 and a poster which was a level 4, and I have learnt a lot form this task. The front cover used one image which was framed well and very effective, however the poster got more marks because of their use of different images and their IT skills when editing them, which is something to bare in mind. Both were very good, and the main issues were in meeting the conventions of the product they were. The magazine front cover for example had quite a small title which does not meet the typicality of that specific magazine, and the other stories within the magazine were not large enough. The poster was not clear which type of poster it was as it featured a credit block but no release date so it could have been a teaser poster or a film poster. This is something I will need to focus on to make my own products effective.

Character Poster

I could not find a character poster for The Woman in Black, and this is the closest I could find for the sequel. This is common in the horror genre as the characters are not the focus point like they are in most films, and instead the scary thing which is there or that will happen is what the plot revolves around. This poster features a child and theoretically this is the character it is starring however there is a shadow which appears in the shape of the woman, and this becomes the focus point which shows the audience what the film is really about. She is much bigger than the boy and he seems to be cowering from her, showing she is someone to be frightened of and implying she is a large problem a small boy cannot overcome. The rest of the poster is black, so the attention is kept on the little boy looking fearful and this makes the genre of the film very clear to the audience and also makes them want to know exactly what is scary about this, sparking their interest to go and watch the film. There is writing and it differs from the first film and is much simpler, which keeps the attention on the characters, but it is in white so the audience clearly see it and know the films name. There is a credit block and a release date which helps when selling a film as it offers further details for those who are interested by the poster. The target audience is again not definite however horrors are generally aimed at young adults and this will appeal to them as it looks like it will scare - which is the primary reason we go to watch films of this genre.

DVD release poster

I could not find the DVD release poster for The Woman in Black however this is the one for the sequel Angel of Death. The main variation of this poster and the rest of the poster campaign is that this features reviews from expert witnesses. This encourages people who did not see the film at the cinema to buy the DVD as well as people who are well known and trusted agree that it is good. The reviews on this film focus on how scary the film is, which means that they are promising the audience that they will feel fear, confirming the genre is horror. There is a little boy as the focus point and he looks terrified, while a shadow of a woman looms over him. This gives away what the scary point of this film is however entices the audience to buy it and see this woman properly, and find out why the boy is so scared. The text is large and attention grabbing, maybe to remind people of the film before this in the series and gain fans of that film as potential buyers, as well as to inform people what film it is they are interested in. The age rating is also on this poster, probably so the target audience is clearly identified and no one too young attempts to buy this film as it may be too scary for them to watch.

Main Poster

The main poster was released after the teaser poster, and it offers more details on the film. Again Daniel Radcliffe is the main feature point in this poster, with him as the main image and his name at the top of the poster. The Woman in Black is written in the same eerie font as on the teaser poster which connotes supernatural. The tag line is different now and offers more information about the film itself as 'fear her curse' tells the viewer that the storyline will be based around a curse, presumably the woman in blacks curse. In the background you can see more than in the teaser trailer, and this time a shadowy figure can be seen in the fog, as can a haunted looking house. The colours are again black and white, which makes the poster look scary and makes it clear the film is from the horror genre. There is an appearance of fog being around this character which makes it seem creepy and also sets the mood expected for the film. There is also a credit block this time which shows this is not a teaser trailer and more information is being divulged.