Character Poster

I could not find a character poster for The Woman in Black, and this is the closest I could find for the sequel. This is common in the horror genre as the characters are not the focus point like they are in most films, and instead the scary thing which is there or that will happen is what the plot revolves around. This poster features a child and theoretically this is the character it is starring however there is a shadow which appears in the shape of the woman, and this becomes the focus point which shows the audience what the film is really about. She is much bigger than the boy and he seems to be cowering from her, showing she is someone to be frightened of and implying she is a large problem a small boy cannot overcome. The rest of the poster is black, so the attention is kept on the little boy looking fearful and this makes the genre of the film very clear to the audience and also makes them want to know exactly what is scary about this, sparking their interest to go and watch the film. There is writing and it differs from the first film and is much simpler, which keeps the attention on the characters, but it is in white so the audience clearly see it and know the films name. There is a credit block and a release date which helps when selling a film as it offers further details for those who are interested by the poster. The target audience is again not definite however horrors are generally aimed at young adults and this will appeal to them as it looks like it will scare - which is the primary reason we go to watch films of this genre.