Teaser Poster

This is the teaser poster for The Woman in Black and following convention it reveals very little about the plot of the film. The Woman in Black focused heavily on the fact Daniel Radcliffe was in their film and therefore have broken convention and included his name, however they haven't included a whole credit block. For this reason the poster consists mainly of his face, as they are trying to appeal his fans and fans of Harry Potter who are eager to see the main character act in something else. The film title and tag line also feature on the poster and they help give a very supernatural feel to it, particularly the title which appears to be glowing. The tag line asked if the audience believes in ghosts which gives them an idea what the film will be about but not a very clear one, and this writing is actually on top of an image which appears to be a ghost. This makes the question seem almost stupid as the person looking at the poster can see the ghost, and this creates a sense of realism around the film and the storyline which will come. The overall tone of the poster is dark and mysterious due to the colours used which are black, and white on both characters skin. The pale tone of his skin contrasts with the black background, maybe implying he is good against this darkness. It also however makes him appear ghost like himself and the audience could question his character and who he is in the film. This film appears to appeal to teenagers and young adults as it is clearly established as a horror film. It also attempts to appeal to Harry Potter fans who vary in age, and this can be supported by the lack of features which specifically target any age group.