DVD release poster

I could not find the DVD release poster for The Woman in Black however this is the one for the sequel Angel of Death. The main variation of this poster and the rest of the poster campaign is that this features reviews from expert witnesses. This encourages people who did not see the film at the cinema to buy the DVD as well as people who are well known and trusted agree that it is good. The reviews on this film focus on how scary the film is, which means that they are promising the audience that they will feel fear, confirming the genre is horror. There is a little boy as the focus point and he looks terrified, while a shadow of a woman looms over him. This gives away what the scary point of this film is however entices the audience to buy it and see this woman properly, and find out why the boy is so scared. The text is large and attention grabbing, maybe to remind people of the film before this in the series and gain fans of that film as potential buyers, as well as to inform people what film it is they are interested in. The age rating is also on this poster, probably so the target audience is clearly identified and no one too young attempts to buy this film as it may be too scary for them to watch.