Little White Lies Magazine

Little White Lies is a London-based film magazine which is distributed internationally by TCOLondon since 2005. It began when lifestyle magazine 'Adrenalin' went bankrupt, and a group of people decided to turn Danny Miller's (a student) degree project into a magazine. The Guardian referred to it as 'the best designed magazine on the shelf'. The publishers (Faber and Faber) also released a book 'What I Love About Movies' which is a collection of responses from various people involved in the industry such as Quentin Tarantino and Ryan Gosling when asked what their favourite thing about films is. The company is fully functioning, with a professional website, instagram page, twitter, youtube and facebook account and an option to subscribe for £29. It is a bi-monthly publication and has a readership of 45,000. The magazine was described as being 'at the vanguard of the independent publishing movement'.
This magazine is much more niche and appeals to an artistic demographic rather than a mainstream one. It features a print / sketch of the main actor featured, and sometimes the title of the film like this one does. This particular magazine front cover features Brad Pitt, however there are a whole host of actors some of who are not as famous or successful as Brad Pitt. There are no taglines or smaller stories on the front cover, which breaks convention of a magazine. There is also no mention of any other film which is inside which again breaks convention of a film magazine, which generally have as many films as possible on the front to attract a large audience. On all the editions there is a white circle at the top with the title and tagline in them, which makes it identifiable to a knowing audience. Within the magazine there are three sections - the lead review, a series of feature articles and a review section.