Most of the people I asked using the face to face questionnaire were male, so when looking at my feedback I should keep this in mind as the majority answer on each question may have changed depending on which gender was asked.
I asked people who were in my target audience to fill in the questionnaire, so most of the people were 17. This is a very large majority so again this could impact the results I gathered. Our target audience is likely to be from the age of 15, so this is not the most effective market research as it doesn't show the younger people in my demographics opinions.
We asked people how often they watched horror films and most people said monthly. This shows most people in my target audience are not hardcore horror fans, but rather watch them occasionally maybe when a new one comes out or when they're with their friends. Less than quarter said they never watched them or only watched them yearly, which shows our target audience are generally fans of horror and do watch them, so we are aiming it at the right market.
Most people said they prefer high budget films, which obviously we cannot do. However, this does give an insight into what people look for in horror films - they want it to be high quality with expensive tricks and stunts which add either gore or supernatural elements to the film.
Nearly everyone we asked, except two, said they believe footage which appears to have been shot by a character is effective in a film and this is good as this is what we were planning to do.
This question was open and therefore received a lot of different responses. Surprisingly, a lot of people said similar answers, with over quarter saying jump scares were the thing which they feared most in horror films. After this, the supernatural and the unknown were the most commonly said answers, with the rest having one person saying it.
Everyone agreed that plot twists are exciting in a film except one, and therefore the idea we are going with will be appreciated by the majority of our target audience and we will not have to change our plan.
Our film is likely to be classified as a teen horror, which was the second most popular answer. The first was psychological horror, and this is something we may have to try and fit into our film somehow. One person said thriller and no one said supernatural, which is surprising however does not impact our trailer as we are avoiding these genres.
Over three quarters of the people we asked said they liked plot twists which is good because this is in our plan as a key element of our film. This shows our target audience will be engaged in the film and will not be disappointed if the plot is unpredictable.
Our film is going to feature a female villain and a male villain, however the female villain will be the surprise within the film. We wanted to make sure that this will be unexpected, but also that the target audience would not be completely put off by this. The results were more people like a male antagonist, which we will have, but the difference was not drastic and therefore out idea can remain the same.
For questions 5 and 7 we asked for reasons why they felt that way which obviously varied and could not be included in charts. The reasons stated on the questionnaires are below.
5. Do you think that home footage featured in horror films is effective? Please state why.
-It gets annoying if the film is too long
-Doesn't show other points of view'
-Most classic films use found footage
-Makes it scarier and empathises point
-Captures footage as if the audience is there
-Creates suspense
-Realistic
-Mystery within the film
-Can look unprofessional
-Audience feels more involved
-Audience gets more attached to the characters
-See characters point of view
-First person perspective makes audience feel involved
-Scene needs to be set well
7. Do you find plot twists exciting and thrilling in horror films? Please state why.
-Breaks pattern of horrors being predictable
-Makes you reevaluate what you have watched
-Keeps the film exciting
-Changes the whole course of the film
-Keeps audience engaged in the plot
-Not entirely necessary as a good plot can stand by itself
-Unexpected element adds more thrill and mystery
-Cannot guess what will happen next - exciting
-Makes the film more original and memorable
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