Storyboard

Draft Storyboard

Audience Research - Online Survey

I created an online survey to gather answers to different questions as this form of customer research allows different styles of answers than a paper questionnaire. It also reaches a wider audience, as it is available to fill in online where anyone can do it.

Again most of the people who answered the questionnaire were in the 17-18 bracket which limits the research as there is only really one age groups opinions. However, more 14-15 year olds answered the online survey, which does offer us more range in the target demographic who we know the opinions of.

Most of the people who filled in the survey online were female, which counteracts the fact slightly more males filled in our questionnaire, and overall we have the opinions of both genders. 

The majority of the people who answered do watch horror films which is useful, however some don't and therefore wouldn't fit our target audience. Their opinions may be useful anyway as we can figure out what scares people whether they watch horror films or not.

This question has complicated answers. The analysis shows the overall results regarding where they were positioned overall out of everyone's answers. This comes out as people liking films based around families and romantic subplots. However, when you look at which answer was rated the most popular the most often, it is supernatural elements. None of these things feature heavily in our film, so we may have to bring out the 'love' element with the stalker further to add that element to it. 

This question revealed that our target audience like supernatural films and psychological thrillers, and our film could fit into the psychological thriller genre as it is filled with plot twists and mystery. It fits into the teen horror genre much better however, and this was the third most popular answer.

Most of the people who filled in the online survey watch horror films once a month, and then yearly. This shows our target audience do not regularly watch horror films and that we are not appealing to die-hard horror fans.

Most people answered yes to this question and this is something we were planning on including, so this is positive for us and means our idea would be appealing to our target audience.

The Woman in Black is the most popular film according to this question, and the least popular The Exorcist. This could reflect our target audiences age and the fact they do not religiously watch horror films, as the most popular ones are generally the more modern films.

Most people agreed blood and gore is what scares them most in a film and this is something we can try and incorporate into our trailer by focusing on the torture part of the film.

Nearly everyone agreed that plot twists are something they look for in horror films which is good as our proposed film trailer is filled with them.

My Target Audience

Hammer Films

Advertising Company

My media company will be called Enigma Productions. This is fitting for the fact they advertise horror film as Enigma is mysterious and sounds very ominous however it is still professional sounding.  It will be an advertising company which production companies can hire to create the advertising campaign for their film. It will predominately feature mainstream horror films made on a low budget, and will advertise domestic films which are classified as British.

Copyright

The Copyright, Designs and Patents Act 1988 covers all designers or creators rights to control how their material is used, regardless of whether it is literary, dramatic, musical, artistic, sounds or films. It is an automatic right when work is created as long as it is original and shows a degree of labour, skill or judgement. The work may not necessarily belong to the person who created it, for example if the person who created it did it for their employer they will be the 'first owner of copyright'. Copyright can be sold or go in someone else's name if there is a previous contractual agreement. The duration of the copyright varies for different types of media, but for films it is stated to be:
'70 years from the end of the calendar year in which the last principal director, author or composer dies. If the work is of unknown authorship: 70 years from end of the calendar year of creation, or if made available to the public in that time, 70 years from the end of the year the film was first made available.'
It is against the law to copy the work, lend copies to the public, show the work in public or adapt the work without permission. To avoid breaking these laws I will use only my own material, and if I need to use music I will check the copyright laws regarding it.